Watch VoirFilms. A contemporary musical set in London, Rules of Love is a modern love story concentrating the relationship between Matt (Jake Roche) and Daisy (Daisy Head), and their friends Jack (Daniel Anthony) and Jess (Sydney Rae White). Matt is a lowly postboy at 'Passion', a fashion-based advertising agency, whilst Daisy is a young, ambitious girl on work experience. Matt's attraction to Daisy is obvious, but Daisy is in a relationship and so they need help from their friends to establish the Rules of Love.