Watch VoirFilms. Ascoli Piceno is home to "SUPERBI," a store that has been producing the city's most famous fried olives since 1861. Fulvio has been running the family business for years, yet recently he has grown tired of it (and the quality is not what it used to be, although he'd never admit it). But then a new fried olive store opens in town, run by young rival Ismail.